What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ultimate Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Help enhance the lives of the youth in our community and help achieve their goals.

University of Mary Washington
Boys and Girls Club

 Subaru Love Promise Heart

Love Promise Stories from Ultimate Subaru

Subaru and Ultimate Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru/LLS Loves To Care Blanket Delivery  –  Khiem T

On July 25, the Virginia Chapter of The Leukemia & Lymphoma Society (LLS) and Ultimate Subaru had the pleasure of delivering 80 blankets to Mary Washington Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Ultimate Subaru. This incredible act of generosity was warmly received by the Mary Washington Hospital staff who were thrilled to distribute these comforting gifts to their patients.The hospital staff was kind enough to host a reception for all parties. They also graciously gave Subaru and LLS a tour of radiation and oncology facilities, including a demo of their state-of-the-art equipment. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Fredericksburg community. Many thanks to everyone at Ultimate Subaru and Mary Washington Hospital, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru Loves PowerHour  –  Forrest P

The Subaru Share the Love Program has supported us with an opportunity to offer homework assistance and tutoring for over 80 students per day, between the ages of 5-16, 4 days a week. Between the hours of 3:00 p.m. and 5:00 p.m. we have witnessed a significant enhancement of - inside, and outside the classroom - impact. 84% of our members have maintained or achieved a higher GPA outcome because of this program. We would like to thank Ultimate Motors for their continued support and making a difference at our Boys & Girls Club.


Along with team members from Ultimate Subaru of Fredericksburg, the Virginia chapter of the Leukemia & Lymphoma Society had the pleasure of delivering over 80 blankets to patients going through treatment at the Mary Washington Regional Cancer Center. During our visit, some of the staff at the hospital were generous enough to give the employees of Ultimate Subaru and LLS a tour of the cancer center. We were able to see the new technology that they are using to treat cancer in our state, making it easier on patients because they won’t have to travel across the country to get the treatment they need. What made it even better was that one of the nurses giving the tour, Jane, was celebrating a year of survivorship from breast cancer and was a patient at the cancer center we were touring. The advancements in technology made it possible for Jane's doctors to really focus in on where the mass was located and not cause any damage to the rest of her tissue. She is truly a living example of what LLS pushes so hard, advancements in cancer treatment that make it easier on patients. LLS has turned their focus to fighting all cancers and we can only hope that one day we can find a cure to end all cancer.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

; ;